Marketing Objectives free essay sample

Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, realistic and time specific, or SMART for short. The SMART approach allows you to effectively manage your marketing activities and importantly be able to determine how successful they have been and whether they have delivered the particular benefits sought. SMART Approach = Setting specific, measurable, achievable, realistic and time specific objectives The SMART approach is explained to Illustrate how you address each area achieve the set objective. * Specific are your objectives stated In a way that Is precise about what you are hoping to achieve? * Measurable Can you quantify each objective, I. E. Can you use a unit of measure such as market share In percentage or dollars or other to provide a way to check your level of success?Achievable Are your objectives reasonable In terms of what you can actually achieve or are you setting your sights too high? Realistic Do you have sufficient employees and resources to achieve the objectives you have set, if you dont then they are likely to be unrealistic? * Time specific When are you hoping to achieve these objectives, you need to define a timing plan with target timing for each specific objective? * Clearly defined objectives may also provide direction for your employees in terms of wh at to achieve and in what period. We will write a custom essay sample on Marketing Objectives or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Free Essays on Hate Vs Speech Code

Hate Speech Code vs. Free Expression â€Å"Students should act with the respect for others’ rights required of good citizens† (Goldberg, 332). This is what is said in the Fundamental Standard for behavior, and must be followed by students at Stanford University. But there is substantial pressure on college students across the nation. They are torn between the right to free expression and the right to nondiscrimination. By applying a hate speech code to the Fundamental Standard would violate our constitutional right to free expression, while at the same time a code of this sort protects us from verbal hatred and discrimination. Limiting derogatory speech reduces the risk of a hostile environment on a college campus. That is why I believe that a hate speech code would be a good idea at SMU. So why should a hate speech code be enforced? The purpose of this code is to minimize and prevent the harassment of students by using hate speech on the basis of race, sex, color, handicap, religion, sexual preference, or ethnic origin. The policies formulated by Stanford University identify harassment as being â€Å"intended to insult or stigmatize on the basis of stereotypical group characteristics; it is addressed directly to those it intended to insult or stigmatize†¦Ã¢â‚¬  (Goldberg, 333). Discrimination in the form of harassment is recognized as a violation of the Fundamental Standard. By preventing such harassment or insulting of students, we allow the student body to appreciate diversity rather than degrade it. This may also attract prospective minority students to the SMU campus, resulting in a more diverse student population. Using a hate speech code in a university setting may violate our constitutional right however, it defiles our moral values as Americans. This nation was founded on such principles as freedom and justice for everyone, and that all men are created equal. If we live in a country where equality for all mankind and womanki... Free Essays on Hate Vs Speech Code Free Essays on Hate Vs Speech Code Hate Speech Code vs. Free Expression â€Å"Students should act with the respect for others’ rights required of good citizens† (Goldberg, 332). This is what is said in the Fundamental Standard for behavior, and must be followed by students at Stanford University. But there is substantial pressure on college students across the nation. They are torn between the right to free expression and the right to nondiscrimination. By applying a hate speech code to the Fundamental Standard would violate our constitutional right to free expression, while at the same time a code of this sort protects us from verbal hatred and discrimination. Limiting derogatory speech reduces the risk of a hostile environment on a college campus. That is why I believe that a hate speech code would be a good idea at SMU. So why should a hate speech code be enforced? The purpose of this code is to minimize and prevent the harassment of students by using hate speech on the basis of race, sex, color, handicap, religion, sexual preference, or ethnic origin. The policies formulated by Stanford University identify harassment as being â€Å"intended to insult or stigmatize on the basis of stereotypical group characteristics; it is addressed directly to those it intended to insult or stigmatize†¦Ã¢â‚¬  (Goldberg, 333). Discrimination in the form of harassment is recognized as a violation of the Fundamental Standard. By preventing such harassment or insulting of students, we allow the student body to appreciate diversity rather than degrade it. This may also attract prospective minority students to the SMU campus, resulting in a more diverse student population. Using a hate speech code in a university setting may violate our constitutional right however, it defiles our moral values as Americans. This nation was founded on such principles as freedom and justice for everyone, and that all men are created equal. If we live in a country where equality for all mankind and womanki...